INSIGHTS
Insights from the OZGOAT Team
Practical thinking on building, automating and scaling the systems your business runs on.
14 OCTOBER 2026 · 4 MIN READ
Low-Code Automation for Small Business
What low-code automation is, where business process automation for small business pays off, and how Zapier, Make and Power Automate compare.
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12 OCTOBER 2026 · 1 MIN READ
When the Person With the Idea Isn't the Person to Build It
A Nobel-winning physicist says his biggest contribution to IceCube was recognising the skills he didn't have. A lesson for founders and technical leaders on knowing when to hand over.
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4 OCTOBER 2026 · 2 MIN READ
Why the Brake Sold the Lift
A safety brake got people into the first lifts, and a blackout made the power grid more reliable. What a power grid taught me about trusting AI.
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26 SEPTEMBER 2026 · 1 MIN READ
Just Keep Swimming: The Power of Clarity
A 13-year-old swam four kilometres to save his family, and a bank tried to shut down my fintech. Both taught me that clarity makes a big problem small enough to act on.
Read article →20 SEPTEMBER 2026 · 2 MIN READ
Automate Before You Hire
Before adding headcount to keep up with admin, check which of that work a system could do instead. A simple way to find the tasks worth automating first.
Read article →12 SEPTEMBER 2026 · 2 MIN READ
Choosing a CRM That Fits
The best CRM isn't the one with the longest feature list. It's the one that fits how your business actually wins and keeps customers. Here's how to choose.
Read article →5 SEPTEMBER 2026 · 1 MIN READ
When a Fractional CTO Makes Sense
You may not need a full-time CTO, but you might need CTO-level thinking. How to tell when part-time technology leadership is the right move.
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29 AUGUST 2026 · 1 MIN READ
The Real AI Risk Is Judgement Replacement
Are we scaling the absence of critical thinking while we scale productivity with AI? Two recent experiences, and one uncomfortable term, made me ask.
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3 MAY 2026 · 1 MIN READ
AI Is a Tool, Not a Strategy
Every second pitch deck treats AI as the plan. It isn't. The businesses quietly winning are starting with the problem, the customer and the outcome, then reaching for the tool that fits.
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31 MARCH 2026 · 1 MIN READ
Every "Yes" Is a Trade-off
Most teams don't fail because they can't build. They fail because they build the wrong things. Why technology leadership comes down to deciding where the dev hours go.
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25 MARCH 2026 · 1 MIN READ
Don't Adopt AI Without a Strategy
The most dangerous thing an SME can do right now isn't ignoring AI. It's adopting it without a strategy. The businesses that win with AI won't be the fastest; they'll be the most intentional.
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